Cadbury Tops 2024 Christmas Ad Rankings with ‘Secret Santa’ Campaign for Brand Impact and Meaningfulness
Cadbury’s Secret Santa campaign has claimed the top spot in Kantar’s 2024 Christmas campaign rankings, earning high praise for its focus on brand difference and meaningfulness. By bringing back this beloved creative for another festive season, Cadbury has successfully captured consumer attention and
Aldi Tops Christmas Ad Rankings with Kevin the Carrot, Beating Sainsbury’s BFG
Aldi’s Kevin the Carrot has taken the top spot as the nation’s favorite Christmas ad, surpassing Sainsbury’s Big Friendly Giant (BFG), according to the latest data. Insights from Ipsos this week reveal that 16% of viewers ranked Aldi’s ad as their top choice.
Marks & Spencer Wins Brand of the Year at Marketing Week Awards 2024 for Exceptional Transformation
Marks & Spencer (M&S) has been awarded Brand of the Year at the Marketing Week Awards 2024, outperforming other finalists such as Greggs, Lucky Saint, McDonald’s, and Octopus Energy. This prestigious recognition follows M&S’s impressive transformation after a period of decline, signaling a
Revolut Redefines Fintech with Exclusive Customer-Centric Event, Celebrating 50 Million Users
Customer-Centric Marketing Strategy Revolut is changing its marketing game by focusing on customer needs. Instead of comparing itself with competitors, Revolut aims to set its own standards, building partnerships and hosting events that resonate with its user base to fuel global growth. The
Levi’s Partners with Beyoncé for Nostalgic “Reiimagine” Campaign
Levi’s has launched an exciting new campaign titled “Reiimagine,” featuring the renowned artist Beyoncé. This initiative aims to reinterpret several of Levi’s iconic advertisements, starting with a gender-flipped version of the classic 1985 ad, “Launderette.” Campaign Highlights The first chapter of the “Reiimagine”
B2B cmos plan 2022 spending that rise, influencer marketing’s.
When working remotely and having to manage your own time, it is not uncommon for breaks to be overlooked. A new survey by the online scheduling platform Doodle confirms the US workforce’s collective neglect of breaks. 72% of US employees admit to feeling