Aldi’s Kevin the Carrot has taken the top spot as the nation’s favorite Christmas ad, surpassing Sainsbury’s Big Friendly Giant (BFG), according to the latest data.
Insights from Ipsos this week reveal that 16% of viewers ranked Aldi’s ad as their top choice. Meanwhile, M&S Food secured the second spot with 11%, followed by Sainsbury’s at 6%.
Other contenders in the race include Lidl, Waitrose, and Asda, each earning 5% of the audience’s preference. Amazon trailed behind with just 2%.
The competition in the Christmas advertising scene remains fierce, with brands like M&S Clothing & Home also making a significant impact this year.
Key Highlights:
- Aldi leads the pack with 16% public preference.
- M&S Food and Sainsbury’s take second and third spots.
- Lidl, Waitrose, and Asda hold steady at 5%.
- Amazon sees lower engagement with 2%.
This year’s Christmas ad battle showcases how creative storytelling and relatable characters, like Kevin the Carrot, capture the hearts of consumers.
