Cadbury Tops 2024 Christmas Ad Rankings with ‘Secret Santa’ Campaign for Brand Impact and Meaningfulness
Cadbury’s Secret Santa campaign has claimed the top spot in Kantar’s 2024 Christmas campaign rankings, earning high praise for its focus on brand difference and meaningfulness. By bringing back this beloved creative for another festive season, Cadbury has successfully captured consumer attention and
Thyssenkrupp Shares Jump 8% as Losses Narrow and Steel Division Restructures
Shares of Germany’s Thyssenkrupp climbed nearly 8% on Tuesday following the announcement of improved financial results and a significant €1 billion impairment on its steel division. The company’s Frankfurt-listed stock rose 7.9% by 9:52 a.m. London time, reflecting optimism among investors despite ongoing
Aldi Tops Christmas Ad Rankings with Kevin the Carrot, Beating Sainsbury’s BFG
Aldi’s Kevin the Carrot has taken the top spot as the nation’s favorite Christmas ad, surpassing Sainsbury’s Big Friendly Giant (BFG), according to the latest data. Insights from Ipsos this week reveal that 16% of viewers ranked Aldi’s ad as their top choice.
“Record Rs 25,323 Crore SIP Inflows in October Highlight Investor Confidence in Mutual Funds”
Indian investors continued to show strong confidence in mutual funds, contributing a record Rs 25,323 crore through Systematic Investment Plans (SIPs) in October, despite a volatile stock market. This achievement pushed the total SIP accounts, or folios, past the 10-crore mark, according to
Marks & Spencer Wins Brand of the Year at Marketing Week Awards 2024 for Exceptional Transformation
Marks & Spencer (M&S) has been awarded Brand of the Year at the Marketing Week Awards 2024, outperforming other finalists such as Greggs, Lucky Saint, McDonald’s, and Octopus Energy. This prestigious recognition follows M&S’s impressive transformation after a period of decline, signaling a
Discover Game-Changing Connections at the Bizzopp Business Expo in New Delhi
After two successful events in Mumbai and Jaipur, Bizzopp Expo is thrilled to announce its next Business Expo in New Delhi on Saturday, January 18, 2025. This major event will bring together entrepreneurs, business leaders, and industry experts for a day filled with
“Connecting Continents: The World’s Longest Railway Journey from Yiwu to Madrid”
A Remarkable Route Railways are becoming an increasingly popular way to travel and move goods across the globe. One particularly impressive train route spans 13,000 kilometers (approximately 8,000 miles) from the far east of Asia to the far-west of Europe. The Journey in
UAE Announces Dh1-Million Reward for Top Real Estate Sales in Ras Al Khaimah to Boost Market Engagement
In a strategic move to invigorate Ras Al Khaimah’s real estate sector, Marjan, the leading developer of freehold properties in the emirate, has introduced a Dh2-million reward program. This initiative offers Dh1 million to the top real estate agent achieving the highest sales
Poroshenko Urges Western Allies to Allow Ukraine Long-Range Strikes on Russia
Former Ukrainian President Petro Poroshenko has called on Western nations to lift restrictions on Ukraine’s use of long-range missiles against targets in Russia. Speaking on Poland’s TVP World, he emphasized the urgent need for Ukraine to strike Russian military sites, particularly after reports
Revolut Redefines Fintech with Exclusive Customer-Centric Event, Celebrating 50 Million Users
Customer-Centric Marketing Strategy Revolut is changing its marketing game by focusing on customer needs. Instead of comparing itself with competitors, Revolut aims to set its own standards, building partnerships and hosting events that resonate with its user base to fuel global growth. The