Consistency, gamification, and online engagement have emerged as winning strategies for brands this Christmas, with Aldi and M&S sharing the spotlight as consumers’ favorite festive ads, according to new data.
Key Insights from Christmas 2024 Ads
This year, brands took diverse approaches, balancing trusted themes, experimenting with new ideas, and exploring digital channels to connect with audiences.
Ipsos conducted a six-round analysis of 2024’s Christmas ads, evaluating factors like brand recognition, ad empathy, and audience engagement. These insights shed light on the key elements that resonate with viewers during the festive season.
John Lewis Secures Weekly Favorite
While John Lewis’s ‘Gifting Hour’ ad topped the charts during the final week of tracking, the overall favorite was closely contested by Aldi and M&S. Their focus on consistent storytelling and audience connection helped them win consumer hearts this holiday season.
This data highlights the power of consistent branding and innovative engagement in creating memorable advertising campaigns.
